An SEO-friendly website is implemented with different SEO techniques designed to help search engine crawlers explore and read pages seamlessly.
In today’s day and age, many businesses create a website just for the sake of it, and they do not incorporate design and content which attracts visitors who are essential to their business. If the website is optimized correctly, it can transform into a full-fledged salesperson and also helps them reach their potential customers. An SEO-friendly website helps them reach their potential customers. It also helps them consider the needs of the target audience well.
What makes a website SEO-friendly?
The very approach to making a website SEO-friendly is simple. The approach is carried out so that Google and the other search engines can crawl efficiently on each webpage. Following are some of the most significant characteristics of an SEO-friendly website-
1. Attention to the URLs
URL is one thing that can make a huge difference in making a website SEO-friendly. Your webpage URL must adhere to the best SEO practices associated with search engine indexing. For permanent links, you should make sure they are self-explanatory. These links should be separated using dashes. They also feature keywords placed originally to improve visibility.
2. Unique content
The content on your webpage should be unique, and the search engines are very much aware of websites with plagiarism. They also flag them for the same. This thing results in a decrease in the SEO friendliness of your website.
3. The right structure
We all are no strangers to the fact that a well-structured website is easier to index. A website structure is composed of the following-
- Header.
- A page title or the H1 tag.
- The breadcrumb menu.
- The text is separated into several short paragraphs, along with the subheadings.
- Information of the author.
4. Quick-loading webpages.
A website that loads faster automatically leads to more user interactions, and SEO-friendly websites are the ones that are optimized for speed.
Why do you need SEO-friendly websites?
For a higher ranking on the SERPs, you should start your web design process with your target audience and SEO in mind. The chance of your web page ranking on the first page of the SERPs increases if you keep on improving your SEO strategies.
If you have an SEO-friendly website in place, you will have the edge over all your competitors who do not create their websites according to their potential customers.
Your website should be SEO-friendly because-
1. It helps generate organic traffic.
When you start working on your website content by taking into account the strategies used by your competitors, you can also obtain a higher ranking. This automatically increases the chances of selling. High ranking is an excellent source of organic traffic to your website.
How to boost organic traffic?
The businesses can generate more organic traffic in the following ways-
- By creating persona-optimized content which is based on their market niche.
- By making use of long-tail keywords.
- By creating quality content and being consistent with it.
Many people avail of the services of SEO Canberra, which is a digital marketing agency that provides different types of SEO services to clients.
2. Helps get valuable traffic
If you are getting web traffic, that is great. However, you should ensure that you are also attracting potential customers. One of the ways to get valuable traffic with the help of SEO is by using long-tail keywords in your content. The search terms with low competition levels and search volume are called long-tail keywords. These keywords have a longer length as compared to the other keyword types. Such keywords derive more traffic to your website.
Another way to get valuable traffic to your website is by using SEO-friendly design, which integrates a responsive design into your website. A responsive design is one which helps your website adapt to any device the user may be using at the time of the search. It helps the users stay longer on your website as the website accurately fits their screens. This sends a positive signal to the search engine.
3. It is cost-effective
It is imperative to understand that, as opposed to paid advertising or other marketing strategies, you are not required to spend money on achieving a good ranking in the search results. Search engine listings are free and easy to attain.
4. Increases your reputation
According to a survey conducted in 2020, around 89% of consumers read reviews before purchasing products. With so many people checking the reviews before buying from a business, your website needs to create an excellent impression on all its visitors.
The most notable characteristic of an SEO-friendly website is that it has a visually pleasing interface along with easy navigation, which helps the visitors find the information they seek. Your major aim should be to keep the visitors engaged and when people have a good experience on your website, it enhances your reputation in the industry.
5. Enhances the customer experience
An SEO-friendly design is one which enhances the customer experience to a huge extent. You gain customer loyalty and get repeat customers when you provide them with a good experience.
You should remember that you should not make use of too many flash elements in your content as it does not add value to the SEO of your website. It also delays the loading time and this could annoy your customer. You should focus on offering a more refined user experience with different types of SEO practices. These practices are improving the site speed and also interlinking the increased content discoverability.
6. It is optimized for conversions
Getting quality traffic on your website is very impressive. CRO or conversion rate optimisation matters a lot. It is defined as the process in which your website and content are tweaked and improved to increase conversions. With the help of CRO, you can get more out of your web traffic.
Following are some of the CRO marketing strategies that you can use-
- Use live chat software.
- Use lead flows.
- Re-engage people who left your website as it is by tracking them.